A brand and design project for the JFK Presidential Library & Museum focused on honoring legacy while creating a modern, accessible visitor experience.

Brand and digital work for Peet’s Coffee focused on strengthening the online experience and translating the company’s rich heritage into a modern digital presence. Included a complete overhaul of the entire site, UX/UI as well as full redesign and storytelling of craft through content.

Brand identity and product concept for Bobby Heaters, a baseball-inspired lifestyle brand built around craftsmanship, nostalgia, and the culture of the game.

A collection of campaign ideas, brand concepts, and experimental advertising work exploring storytelling, humor, and cultural relevance.

Campaign and design work for PowerShares that translated complex financial products into clear, engaging communications for investors.

A TikTok campaign for TurboTax that turned tax season into a viral cultural moment, generating more than 6.4 billion impressions.

Campaign and brand work for Zaxby’s focused on bold creative and culturally relevant messaging that reflects the brand’s personality and loyal fan base.

A collection of brand identity systems, logos, and visual design work developed for a range of companies and organizations.

Awareness campaign work supporting the National Runaway Safeline and its mission to provide resources and support for vulnerable youth.

Brand and design exploration focused on building a distinctive identity and visual language.

Launch and brand campaign work for Myprotein in the U.S., helping introduce the global fitness brand to a new audience.

Brand identity and storytelling work inspired by the heritage and craftsmanship of historic watchmaking.

Brand and product design exploration for Velocity, a concept built around movement, performance, and speed.

A Valentine’s Day stunt for Olive Garden that turned the brand’s iconic breadsticks into a playful cultural moment and viral campaign.

Branding and creative direction for Vitani Spirits, developing a visual language that reflects craftsmanship and premium positioning.

Additional creative and campaign work developed for Olive Garden across brand and promotional initiatives.

Brand and communication design work for KYOCERA that translated complex technology into clear and engaging visual storytelling.

Creative exploration and campaign concepts built around the playful, nostalgic energy of the Kool-Aid brand.

Campaign and brand work for Potbelly focused on celebrating the personality and neighborhood feel of the sandwich brand.

Brand and product development for Backyard Tea Makers, a beverage concept centered around relaxation, flavor, and social connection.

My non-profit passion project