The Situation
With a dip in enrollment or interest, the CFP board was in need of bringing the next generation into the profession.
The Ask
Recruit GenZ to consider becoming a Financial Planner.The Answer
A social campaign that takes a categorically non-traditional approach designed to remind people that while their dream job may not be a reality they can have a career that matches what they dream about for their life.The Results
More successful than any other campaign to date, the multi-channel campaign reached 97M+ impressions and drove 520K clicks. And it generated 11,800+ qualified leads at a $70 average CPL with a 65% completion rate.