The Situation
With a dip in enrollment or interest, the CFP board was in need of bringing the next generation into the profession.
The Ask
Recruit GenZ to consider becoming a Financial Planner.The Answer
A social campaign that takes a categorically non-traditional approach designed to remind people that while their dream job may not be a reality they can have a career that matches what they dream about for their life.The Results
The most successful awareness campaign to date with almost 100MM impressions and 520K clicks it generated 11,800+ qualified leads.