OH YEAH!
What more can I say, other than he looks amazing for his age. He's a legend, and he says so much while saying so little.
Evolving Kool-Aid Man's language was a key part of this campaign. With his vernacular only consisting of 'OH' and 'YEAH,' we were able to imbue a range of emotion that helped make these spots super
The Ask
Remind kids (and moms) that Kool-Aid Man does nothing but bring the fun.
The Answer
Broadcast spots that answer kids’ burning questions about Kool-Aid Man.
The Response
They were so happy with them, the brand ran them for years.