A curated selection of campaigns I’ve crafted over the years.
1792 Ridgemont Reserve
Bourbon enthusiasts love the details—from origin stories to aging techniques to the craftsmanship behind every bottle. For 1792 Ridgemont Reserve, we translated that obsession into a series of hand-crafted print ads for The Wall Street Journal. Each illustration literally mapped the process, history, and care behind the bourbon, turning complexity into a tactile, story-driven visual system that invited readers to linger, explore, and appreciate what goes into every pour.
For Ford’s Super Bowl–hosted, GQ-sponsored event in 2006, we were asked to create bold poster work that pushed beyond the brand’s typical boundaries. By focusing on provocative details, cinematic lighting, and irreverent copy, we reframed the Shelby GT500 as both a performance machine and a cultural object—designed to stand out in a fashion-forward, high-profile environment.
DISNEY SPRINGS
Created for a new-business pitch, this campaign leveraged the iconic visual language of Disney’s IPs to showcase the breadth of experiences at Disney Springs. Using unexpected materials and playful interpretations, the work invited visitors to “Take Home a Little Magic.” The idea resonated—and the pitch was won.
Cobra Golf
When this club launched, there was nothing subtle about its size or power—so we leaned into it. Built around unapologetic confidence, the campaign paired aggressive product photography with blunt, fearless headlines to position the club as a category disruptor. The result was work that didn’t explain performance—it bragged about it.
The brief was simple: create a visual that expressed how much wood wants this product. By personifying the material itself, we crafted a striking image that dramatized desire and preservation—reinforcing Cabot’s premium quality and long-standing reputation for performance through a single, memorable moment.
Lauren Harper
Lauren Harper needed to introduce her jewelry brand to a new audience—without avoiding the reality of five-figure price points. Instead of softening the message, we confronted it head-on. “Worth the Sacrifice” reframed luxury as a deliberate choice, resulting in a bold print campaign that ran in fashion and lifestyle publications.
NEWCITY
Independent and proudly against the grain, Newcity wanted posters that embodied its point of view. We created a series of conceptual, character-driven scenes that visually rejected conformity and celebrated individuality. The campaign was later featured in Graphis 100 Ads.
RED BULL
Created quickly for the 2008 Red Bull Air Race, this postcard series captured the danger, intensity, and humor of the event through sharp aerial photography and confident, irreverent lines. Designed to energize both fans and promoters, the work remains a reminder that great ideas don’t need a long runway.
