I shared the idea to make a THC beverage with 2 friends in January of 2023. Quickly after that we had landed on a name, designed cans, had several rounds of initial product development and by mid year Backyard was launched online selling and delivering our teas all over the country DTC.
Design: David Whaite, Trevor Shorey, Matt Dimmer
Writing: Jayson Szott, Monica Behrmann, Matt Dimer
Illustration: David Whaite, Gavin Sullivan
Director: Irv Blitz