Like many of my clients, this one began with a friendship. After asking for 'a shot' on a project, it became a working relationship that I was able to deliver above and beyond what I had initially promised.
The Situation
Myprotein returned to Troup with a request to partner on the launch of a new product. Whey Forward is an entirely new kind of whey protein.
The Ask
Animal and lactose free, it is a super unique product that needed a distinctive solution to drive awareness and set MP apart from the sea of sameness categorically.
The Answer
Troup answered the challenge by creating high-energy animated video content that highlighted the ingenuity of the product, while educating the target audience in an engaging and break-through way.
The Results
The creative saw a 29% increase in view rate compared to the previous asset which was created in-house. And overall the cost of spend decreased 45% on a cost-per-click and cost-per-conversion with the new creative running.
The Overview
Myprotein is a UK based supplement brand founded in 2004, that was looking to drive awareness in the US. They are best known to be the source of protein, supplements and apparel for intense, daily hard-core gym goers.
But they wanted to expand their reach to be more inclusive of all levels of physical activity beyond the weight room, so they tapped Troup to help them accomplish that.
Using a combination of footage from the UK, stock, and an uplifting music track, we delivered two versions of online video that ran on Hulu, NBC and their affiliates.
But they wanted to expand their reach to be more inclusive of all levels of physical activity beyond the weight room, so they tapped Troup to help them accomplish that.
Using a combination of footage from the UK, stock, and an uplifting music track, we delivered two versions of online video that ran on Hulu, NBC and their affiliates.
The Results
This brand video delivered 9.2 million impressions, and video completion rates were 13% points higher than industry standard to equal a 98% completion rate. It also superseded Hulu’s completion rate by 2% points. And on YouTube, the video view percentage was 20% higher than benchmark for skippable ad.