Style & Substance. Kyocera wanted to showcase the blending of technology and design with their products, and really focus on the equity of Japan with the rebrand. Using a unique design aesthetic that was both minimal, and high style, we carved out a place in their category that allowed them to stand out and steal market share while highlighting the beauty of their products.
Strategically we wanted to take advantage of the Japanese heritage, and imbue fashion and modern design which led us to the tagline: Tomorrow is Rising.
We started with a new mark designed to resemble a modern version of Japanese kanji and
Kyocera Brand Book
Agency: vitrorobertson (VITRO)
Art Directors: Matt Dimmer, Barry Brothers
ACD Writer: Justin Ebert
Design: Mike Brower
Creative Director: KT Thayer
CCO: John Vitro
Illustrator: Jimmy Turrell