The Situation
Zaxby's was in need of a refreshed look and feel visually, as well as getting the word out on the loyalty offering.
The Ask
Launch Zaxby's new loyalty program in a big way.
The Answer
A broadcast spot that challenge guests to collect as many rewards points as they can.The Results
Shattered the ambitious goal of 1MM downloads with 819,000 alone in October.Increased year-over-year engagement 317%.