The Situation
Zaxby's was in need of a refreshed look and feel visually, as well as getting the word out on the loyalty offering.
The Ask
Launch Zaxby's new loyalty program in a big way.
The Answer
Broadcast spots that challenge guests to collect as many rewards points as they can.The Results
Shattered the ambitious goal of 1MM downloads with 819,000 alone in October. Increased year-over-year engagement 317%.