The Situation
The Peets.com site wasn't performing and the CMO was on the hunt for a partner.
The Ask
"We need a design overhaul to our website and would love to reinvent our Coffee Quiz."
The Answer
We told them that they not only needed a revamp of the design, but the site needed a soul. It was a basic storefront that embodied none of what the real brand stands for.
Through an in store photo & content shoot, an off site content shoot, extensive writing, user journey research and a massive redesign we evolved the experience for consumers on Peets.com to be one that aligns with the brand and speaks to the craft that goes into everything they do.The Results
+9.3% Conversion / +15% More visitors scrolled 100% of the page / -1.2% Bounce Rate / +7.6% Add to Cart Rate / +2.5% Clickthrough Rate / +9.3% Revenue/Visitor / +7.7% Total Revenue
Impressive numbers, but what truly felt good...
Jessica Buttimer SVP Brand & DTC said "You guys are true pros. Thank you for breathing life into the site and being so great to work with."
And Kimberley Yaeger Senior Director of Brand said "It was so great working with you and the team - thanks for all the collaboration, creativity and coffee beauty! ❤️"
And Kimberley Yaeger Senior Director of Brand said "It was so great working with you and the team - thanks for all the collaboration, creativity and coffee beauty! ❤️"
