The Situation
The Hampden Corporation is a 100 year old,
4th generation family-owned company who has been crafting watches in Chicago since 1922.
On the cusp of launching several models incorporating new innovations they needed to share their story.
The Ask
We needed to not only develop the Hampden Watch brand identity, but a website and all other fundamental elements including help tell 100 years of history in a succinct and memorable manner.
The Answer
Along with creating a launch video that tells the story of how the watch brand came to be & where it is in it’s lifecycle, we crafted an all encompassing visual language for Hampden including a new identity, DTC website, iconography, photo style and several pieces of content.
The Results
Incoming...