It all began as an introduction from a good friend in southern California to a potential client here in Chicago. After Megan set up a meet and greet call, we connected immediately and were off and running with the Danny, Joe and the entire Wein family.
We began with research, which led us to the suggestion of the name, which was actually a great great uncle, Monya. From there the rest fell into place beautifully.
The Situation
A 100-year-old, 4th generation family business and one of the largest independent jewelry manufacturers in the U.S. needed help creating their very first DTC brand.
The Ask
Hampden Corporation was introduced to Troup through a mutual connection. The teams hit it off, and soon we were awarded the opportunity to create the brand with the Wein family, from the ground up. Getting to the site development and design was the priority. Well, that & developing content for the first celebrity collab they’d already secured.The Answer
During initial research the Troup team discovered the family name, monya. Clients loved it as it was an homage to their past. We then developed a visual identity & language, iconography, packaging and their digital presence. Finally we creative directed the photo shoot, and ultimately wrote, shot and produced the brand video. And anyone that’s ever seen an interior design show or 2, probably knows Genevieve Gorder. We worked with her to create a handful of pieces of content for the launch of her _monya line.The Results
Successful launch, and celebrity partnership soon followed.The Collaboration
When Genevieve Gorder is a good friend, it only make sense to work together on a jewelry collection.