The Situation
PowerShares was losing ground to the competition.
The Ask
They needed to stand out in the category and take back market share.
The Answer
A visually stunning commercial that would grab attention of traders and draw them in. So we created and shoot two epic spots in Ljubljana with Reynald Gresset, that stood out from the rest of the pack.
The Results
The campaign was a success with the numbers to prove it. A massive spike of 59% to traffic to the site after commercials were aired propelled the brand forward smashing the goals set prior to production. In unaided awareness, PowerShares was up 11% and they moved from #3 in the marketplace to #2. And best of all, PowerShares is a top of mind ETF provider for financial advisors far and wide.