The Situation
The John F. Kennedy Presidential Library and Museum held a special exhibit about World War II. Called Service & Sacrifice, this collection highlighted the lesser-known stories of those who served.
The Ask
The objective was twofold: first, make an event that happened eighty-years ago seem relevant to today’s conversation; and, drive attendance to the museum. We met with the museum curator as well as staff in the marketing and communications departments. They shared the vision of the exhibit with us. We identified common threads in narrative to join the two periods of time: history and today.The Answer
Using the stars and stripes as a background, we weaved the colors through our photography to imply that these stories are part of the American fabric of history. And as an iconic graphic device, it instantly reads as our flag.The Results
Our targeted paid media campaign helped drive sustained, high-volume visitation to Service and Sacrifice, contributing to one of the JFK Library’s most successful recent special exhibitions.And our clients were so impressed with our work that they've asked us to concept and produce more promotional campaigns for future exhibits.
Art Direction/Design: Matt Dimmer
Writer: Chris Sadlier
Editorial: What's For Lunch / Keith Kristinat
GFX: Lexi Midkiff
Clients: Rick King, Rachel Flor, Valerie Linson