The Situation
Olive Garden had never created any non-traditional work and we had the opportunity to do so with Valentine's Day in our sites.
The Ask
It was less of an ask of the client, and more of us asking them if we could push something out in to culture.
The Answer
Taking the most common gift of Valentine's Day (the bouquet) and recreating it to house something more appealing than roses. Olive Garden breadsticks.
The Results
1. Incredibly happy clients. 2. Tons of press 3. Colbert getting in on the action
The Olive Garden Breadstick Bouquet stunt generated 300M+ impressions and hundreds of earned media placements around Valentine’s Day 2020.
