The Situation
mcgarrybowen was on the cusp of losing their largest piece of business in the Chicago office.
The Ask
We need you guys (meaning me and my partner Jayson) to lead the Olive Garden account and all that comes with it.
The Answer
Ok. That meant taking over all broadcast, online video, site work, digital ads and any other surprises that came along. Oh, and forge an airtight relationship with the client. And manage a number of teams that work on the account. And don’t let us down, this is an important account for the agency. Ok.
Since then, we delivered. And maybe even more. Anyone who’s run a retail account knows it’s a lot of work. A. Lot. So we’ve been busy. We’re always making something. Or five somethings. So, way too much to show here. But a few highlights below.
The Results
Helped Olive Garden achieve 24 straight quarters of growth (until COVID).
Exceeded sales forecasts during COVID.
Improved our Pile score from 3.65 to 4.59, prompting our reviewer to say he’s never seen scores this high this far into a relationship.
Maxed out agency bonus that year.
Consistently topped the agency’s client satisfaction survey.